A blog is a regularly updated digital page that is either part of your website, or stands alone and apart from your website. It is written in conversational style, which is more appealing to most, and encourages interaction from the readers. And who doesn’t like to give their 2-cents worth, right?
A very visible portion of your blog should be dedicated to having the reader “join your blog”. This creates a following for you, and gives you the opportunity to keep in contact with potential clients/customers who are interested in what you have to say, sell, or promote…be that an event, a situation, a product, or service.
BLOGS ARE ON THE INCREASE
Blogs have been on the increase since 2010, and there is no stop in sight. Business blogging is most definitely a part of that trend. Here are some recent 2017 business blog statistics to pay special attention to:
NOT CONVINCED YET?
DON’T LET THEM GET AWAY
Don’t let your potential customers get away. Always have a message to subscribe and/or purchase attached. Offering incentives at this point are highly recommended.
LET US HELP YOU WITH YOUR BLOG
So the long and short of it, in our humble opinion, is to make sure a blog is part of your marketing plan. Let West Coast Internet Marketing help create, establish, and maintain your company blog. Call us today for a complimentary, no-obligation conversation – 760.585.5869.