A blog is a regularly updated digital page that is either part of your website, or stands alone and apart from your website.  It is written in conversational style, which is more appealing to most, and encourages interaction from the readers.  And who doesn’t like to give their 2-cents worth, right?

A very visible portion of your blog should be dedicated to having the reader “join your blog”.  This creates a following for you, and gives you the opportunity to keep in contact with potential clients/customers who are interested in what you have to say, sell, or promote…be that an event, a situation, a product, or service.

Blogs have been on the increase since 2010, and there is no stop in sight. Business blogging is most definitely a part of that trend. Here are some recent 2017 business blog statistics to pay special attention to:

  • B2B companies with a blog receive more leads than those that don’t.
  • A B2B blog has tremendous benefits for organic SEO.
  • B2B blog attracts high-quality leads.
  • A company blog has more long-term ROI than traditional marketing efforts.



  • Websites with a blog tend to have 434 more “indexed pages” – which means higher ranking for you. Why?  An important factor of SEO is having a lot of content for search engines to crawl and index. This helps search engines more easily recognize that your website is a resource with tons of information for people to consume.
  • 47% of buyers viewed 3-5 pieces of information prior to engaging with a sales rep. (Demand-Gen Report – 2016). Your blog should include content for all stages of the “funnel”. While top-of-the-funnel content is likely to draw in new people, more middle-of-the-funnel content will start laying the foundation of working with your organization or considering your product.
  • Blogs with images get 94% more views. Make sure to include pictures and images on your blog.
  • Blogs are shared with others. Because blogs are informational, people tend to share them with friends and family because they view them as helpful.

Don’t let your potential customers get away.  Always have a message to subscribe and/or purchase attached.  Offering incentives at this point are highly recommended.



So the long and short of it, in our humble opinion, is to make sure a blog is part of your marketing plan.  Let West Coast Internet Marketing help create, establish, and maintain  your company blog.  Call us today for a complimentary, no-obligation conversation – 760.585.5869.

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